Design · Social Media Branding
One brand, every platform
Your Facebook page, Instagram grid, and LinkedIn profile should all look like the same company. We make sure they do, and that the company looks good.
Social media branding is more than posting content. It’s the whole picture people get when they land on your profile: the visuals, the voice, the messaging, and how you engage with the people who show up. When those pieces are consistent, your brand gets easier to recognize and easier to trust.
We start with your business (your identity, your values, your goals) and build a branding strategy that fits how you actually operate, not a one-size template. Then we carry your visual identity across every platform you use, from profile images to post graphics.
If you need someone to run the accounts day to day, that’s our social media management service. This page is about making sure the brand behind those accounts is worth following.
What’s Included
Branding Strategy
Key themes, messaging, and visual elements that make your brand stand out and stay consistent across every channel.
Profile Optimization
Complete, accurate profiles: compelling descriptions, the right profile and cover images, and contact details that are actually current.
Content Creation
Eye-catching graphics, captions that sound like you, and a content calendar so the feed doesn’t go quiet.
Engagement-Ready Assets
Response templates, campaign graphics, and brand guidelines that keep every post and reply on-brand, whether you run the accounts yourself or hand them to our management team.
Why Self-Edit
Common Questions
What’s the difference between social media branding and social media management?
Branding is the foundation: the strategy, visuals, messaging, and profile setup that make your accounts look and sound like your business. Management is running the accounts day to day: posting, replying, keeping the feed alive. Self-Edit does both: this service builds the brand, and our social media management team can run the accounts if you’d rather not.
What do I actually get with social media branding?
A branding strategy built around your business, fully optimized profiles with the right profile and cover images, eye-catching post graphics, captions that sound like you, and a content calendar. You also get engagement-ready assets (response templates, campaign graphics, and brand guidelines) so every post stays on-brand whether you run the accounts or we do.
Who owns the social media accounts and graphics you create?
You do. The profiles, the audience you build, and everything we design for them belong to your business. That’s been Self-Edit’s policy since 1998. If you ever move on, you take all of it with you.
Can you brand my profiles if I plan to post everything myself?
Yes. Plenty of clients want a professional foundation and then run the accounts in-house. We set up the visuals, guidelines, and templates so your own posts stay consistent, and you can always hand the day-to-day to our management team later if it becomes too much.
Ready to Start?
Let’s get your profiles looking like the business you actually run.